Preheat oven to 350 degrees and liberally grease a fluted pan
In a large bowl cream together cake mix, pudding mix, sour cream, water, and oil until smooth.
Beat in eggs one at a time until well incorporated.
Stir in chocolate chips
Pour batter into prepared pan, and bake for 50-55 minutes or until a toothpick inserted in the center comes out clean.
Let cool in pan for several hours before removing.